THE EXECUTIVE DILEMMA
The Platform Gap
You spent grueling months distilling decades of enterprise leadership, boardroom negotiations, and proprietary methodology into 280 definitive pages. The manuscript is complete. The strategic insight is unquestioned. Yet between directing client mandates, running corporate initiatives, and protecting an already overdrawn calendar, the book quietly rests in your stack of projects to finish instead of opening doors to the stages you belong on.
The quiet reality of publishing is that exceptional thinking does not self-distribute. Transforming executive intellectual property into paid keynote engagements, advisory board seats, and high-ticket consulting mandates requires an institutional marketing apparatus: booking choreography, selective media outreach, and relentless campaign stewardship. You possess the authority. What you lack is the time to delve into the strategies that will make your ideal readers aware of the book that positions you as an expert in your field.
THE CONCIERGE METHODOLOGY
The Done-For-You Experience
A structured, frictionless program designed specifically for executive authors.
We shoulder the full research weight so you remain focused on your enterprise.
Deep-Dive Discovery
Lynn extracts your core thesis, proprietary IP, and commercial objectives in a single focused executive interview. No lengthy questionnaires or administrative burden on your schedule.
Strategic Research & Planning
Lynn takes your information and performs research on your ideal readers and buyers, your literary genre and competition, the ideal channels to reach them, and sets up a budget and timeline for deployment, all while you run your firm.
The Executive Handover
Receive your comprehensive, institutional-grade book marketing plan. It walks you through exact positioning, launch sequence, and strategies with turnkey clarity.
PORTFOLIO ARCHIVE / PROVEN PEDIGREE
Award-Winning Author, Speaker, Trainer, and Visionary Enterpreneur
Over 40 years in the marketing industry, split between working for a publisher and operating her own business as a ghostwriter, book manuscript editor, author, and author marketing trainer. BS in Business Administration from the Warrington College of Business at the University of Florida with a major in Marketing. Extensive nonprofit volunteer work included three years as president of the Cat Writers' Association, an international business association for creative professionals whose work focuses on cats. Author of the book The Feline CEO, which explores leadership through the lens of cat behavior, and the An Author's Guide To... series of ebooks for authors.
Solid Marketing and Business Background
Engineered By Experience
Before founding her own writing and editing business in 2002, Lynn spent 23 years working for a directory publisher in the corporate world. This book marketing plan is based on the same training she has used for years with her own book editing clients, now available without an editing package!
Social media platforms are brimming with "experts" selling you their get-rich-quick schemes that ignore the basics of good marketing work, or assume you've already done that research. Lynn's proprietary framework replaces one-size-fits-all generic hacks with solid marketing research. She delves into the basics and sets a solid foundation for your career pivot, allowing you to use your book as a launch platform for your speaking or consulting business.
Every author and every book are unique. You don't want some huckster selling you a quick-fix solution that does not apply to you and your book.
THE CONCIERGE PARTNERSHIP
A Solid Investment
Preserve executive focus for your core enterprise. We replace operational trial-and-error with a bespoke, professional-grade commercial rollout strategy tailored to the high-profile author you want to be.
EXCLUSIVE Pricing : TURNKEY EXECUTION
The Concierge Book Marketing Plan
$2,000
Tailored for authors whose calendar cannot afford fragmented marketing experiments. This comprehensive engagement secures Lynn's personal expertise to give you command of your entire release timeline, ensuring your work achieves prime market standing with zero operational drag.
Reclaim 100+ Executive Hours: You won't have to spend hours building reader profiles, visiting bookstores and libraries, and searching online bookstores to research your plan.
Zero Guesswork Architecture: Deploy a commercially vetted marketing blueprint refined across leading nonfiction releases.
Complete Turnkey Plan: Comprehensive action plan with budget and timeline shows you exactly what to do when, how much it's going to cost, and offers suggestions on funding those expenses. All you have to do is execute the plan.
Strictly capped at 3 concierge clients per quarter to ensure white-glove executive stewardship.
GOVERNANCE & PROTOCOL
Executive Briefing
Engineered for senior leaders who require absolute operational discretion and minimal calendar encroachment as the book marketing plan is researched and written.
What is the actual time commitment required from my schedule?
Your active involvement is limited to the initial interview to gain clarity on your goals for your book, its theme and takeaways, and targeted readers. If questions arise during the research process, Lynn may reach out to you with a brief call to clarify any uncertainties.
How are client confidentiality and proprietary methodologies safeguarded?
All advisory sessions and campaign assets are governed by a stringent mutual non-disclosure agreement. We protect proprietary frameworks, corporate trade secrets, and non-public data. You handle your own plan execution, once we give you the blueprint for it.
How does this platform support my burgeoning advisory or coaching practice?
Every section of your custom book marketing plan is intentionally designed to attract enterprise advisory buyers and keynote invitations. Rather than chasing generic retail volume, we position your book as a boardroom credential that accelerates high-ticket retainer engagements.
What is the protocol and timeline for complettion of my plan?
Within approximately a month's time, Lynn will research and write your custom plan and deliver it to you. You'll get an executive summary, budget, timeline, and summary of the research and strategy for each part of the plan. There are no ongoing lock-ins with Thompson Writing & Editing or intellectual property encumbrances.
Does it matter whether my book has or hasn't been published, or even written yet?
Not at all! The ideal time to prepare your book's marketing plan is about a year before your targeted release date for the book. Many items on your promotion schedule must be done before launch date. And indeed, some of the information discovered in the research may impact your title, cover design, or even the material you include in your book. If all you have is an idea for a book, this research may help you know how best to write it to achieve your desired results. But if you've already published the book, we can also work with that.
Does this package include publishing?
No, this is strictly a marketing plan for your book. Lynn can provide you with guidance on which publishing path you may choose for it, but Thompson Writing & Editing is not a publisher.
CONCIERGE BOOK MARKETING Plan
Bespoke marketing architecture engineered exclusively for business executives, institutional scholars, and recognized industry authorities seeking premier editorial reach as they pivot to a second career as a speaker or consultant.
GOVERNANCE
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EXECUTIVE OFFICE
Advisory Hours: Monday – Friday, 9am – 5pm Eastern Time (US)
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